Brand Identity for
Bar Tales is a lounge based in Mumbai with a young and peppy vibe, a great place for people to hangout with their friends and have a nice time.
In 2020, I had the opportunity for a rebranding project, that involved a new logo, along with other collaterals like Menu, Coasters, Food Delivery packaging, neon signs, Uniforms. I also had to create posters for a wall that would eventually create a brand language.
The logo is an amalgamation of a Beer glass and a book spine, hereby justifying the 'Bar' & the 'Tales'. I created a wall with witty posters, typographic elements and puns. This was a foundation for the overall look and feel for the brand.
Designer & Consultant